Article Marketing is a great way to profit from the internet, nevertheless it’s not that simple. You have to understand how it works and how to take advantage of it, converting your articles into a juicy multiple income source.
The Spirit of the Article’s Title
The article title is the first thing a reader spots, and so do search engines, therefore it is extremely important to catch your audience’s attention with a powerful message.
Article Content for Search Engines
The article content is the core element of article marketing. Your reader is checking your expertise on the subject, so the information has to be accurate, professional, original and well written. Thanks to the article’s quality, you will establish your reputation online as an expert on the subject.
But besides the reader, search engines also enjoy your article’s content. This is a great opportunity to place relevant keywords in order to improve search engine indexing of the article. It is also an opportunity to place links to information resources (to improve credibility) or to relevant pages on your site.
Add highly targeted keywords at the beginning and at the end of the article. Use relevant keywords in the title and article summary as well.
You can edit your article’s content at any time, so you can constantly update your article.
In order to stand out among the thousands of articles in the Articles directories or in the Articles directories RSS feed used by hundreds of websites, it is important to have a clear and convincing title, one that will “impact” the viewer to keep reading.
It is recommended to include relevant keywords in the article’s title, but at the same time refrain from using a meaningless title containing only keywords. For example, an article about loans with the title “loan loans” has no meaning for the reader and will probably drive the potential readers away to the next article on the subject.
Instead, try a catchy title such as “The Little Secret About Loans That Can Change Your Life…”.
I hope this tip comes in handy at some point when your submitting your articles.
More tips will be coming on this page, add the rss feed to keep up to date….
Choosing the right Category is Critical
I will cover a new topic now and again, but as they are gradually getting more technical, it is very important for you not to miss any of our posts so that everything will be perfectly clear. Bookmark my RSS feed, to keep updated.
Even though most readers access articles through search engines and external links, it is still of great importance to place the article in the correct category when submitting it, for the following reasons:
-Many readers scan a category for relevant articles on the category’s subject. Some will even sort the category contents by popularity ranking in order to find the most popular articles on that category.
-RSS feeds, used by hundreds of websites, usually display results of a specific category. If an article is not placed in the correct category, it misses its targeted audience while inefficiently being viewed by the wrong audience.
Remember: When asking yourself what the right category for your article is, think about what your reader will be looking for. For example, if you are going to teach how to write a good resume, do not include it in the “Education” category, for your reader will be browsing the “Careers” category.
The article’s category is selected during article submission, but can always be modified. In order to modify the article’s category, enter your article account with your e-mail and password, go to: View/Edit Articles, choose the article you wish to edit and click on “edit” in the corresponding line. On the next screen you will be able to change the article’s category.
Please note that your article will once again need to be approved by the editorial team of the article submission site before being displayed.
Important note: If you feel a more specific category is required, use the category suggestion page or contact the support team. They will be very helpful, as they earn off the google adsense and other adverts, and will review the suggestion and update you accordingly.
Choosing Power Keywords
It is highly recommended you add relevant keywords to each article. Keywords are transformed in tags, and the Tags are indexed by Google as well as the article title and content. So if up to now an article could be found on Google by its title/content, now it can also be found by the tag. Therefore, it is highly recommended you add as many relevant keywords as possible for each article.
In order to edit an article’s keywords, log in to your article account, with using your e-mail and password, go to View/Edit
Articles, choose the article you wish to edit and click on “edit” in the corresponding line.
On the next screen you will be able to add/edit your keywords. Please note that if you make any changes to your article, it will need to be approved by your sites editorial team.
Mini Tip:
Remember to separate keywords using commas (,).
The Art of Writing an Article Summary
After you have “lured” the reader with an appealing title, the summary is the second convincing stage: This is your proof of fire to make your readers stay and read your article until the end.
An article summary is a quick snapshot of the article, showing the reader what to expect. It does not have to summarize the whole article but it certainly needs to have the most important points in terms of benefits for the reader. It must be convincing.
Why Generate Good Quality Content
Nowadays Internet readers search on more than one place to find relevant content on their topic of interest, and nobody likes to read tons of recycled content that is so common these days. That’s why it is so important to have good quality content in all the articles you submit. The more original and informative your articles are, the more they will be liked by customers.
It will also ensure that customers will be enticed to click on the link to your site on the resource box. This ensures more click-through and more traffic into your website!
In addition, quality content will help enhance your reputation as a reliable author.
Little Tricks to Promote Your Name
1. All About Selling Yourself
An author bio is essentially all about marketing your specialized skills and providing readers and clients a glimpse of yourself.
A bio will not only highlight your career achievements, your skills and competencies, but will also give readers an insight of your qualities and experience. Since the bio section has limited space, you need to make the most of it by talking about the things that matter the most!
2. Highlighting Your Credibility
In today’s age, facts play a vital role in convincing people. Gone are the days when puffery and self flattery would do the trick. In the limited space that an author bio provides, you need to be concise while also highlighting specific facts about your career.
State the facts exactly as they are, preferably with dates and key milestones achieved. This will greatly impress readers as to the genuineness and integrity of your work.
Your Tone of Voice Counts!
Depending on the topic you are writing about, even the tone of your bio should change.
For example, if your website sells toys and children’s books, your author bio should not be formal in tone. It needs to be light and easy going. On the other hand, if you are writing on a topic targeted at business owners, for example “website traffic improvement methods” or “SEO tips to jump start traffic,” then the author bio needs to be formal and business-like.
In this case you need to stick to facts and your career achievements and experience in this segment. For example, if you are talking about motivational topics in your article such as self improvement, alternative healing methods, etc., your bio can also include details on how you personally overcame these obstacles in your life.
If it’s alcoholism your articles deal with, then your author bio may mention how you personally overcame this problem and reached a stage where you can now offer unbiased advice to others.
How to Approach Articles Directories
Article marketing is one of the best ways to effectively propagate your website or business online. While there are a number of ways to submit your articles, one of the best resources for this purpose are online directories.
Today there is such a large demand for articles on the Internet that most article directories offer their services absolutely free of cost.
Then there are those niche directories that cater to select target audiences, hence they charge a subscription amount from the user. However, the choice of whether to opt for a free or a paid article directory is a matter of personal preference, although most free directories offer you the same if not better levels of service.
Add a Picture to Your Author’s Bio and Get More Clicks!
You can add your picture to your author bio. The picture will appear next to your articles, on your author profile and near your article summary on search results.
People like seeing who it is that is giving them advice, and showing them who you are is one more step in promoting yourself.
Your Article on Social Bookmark Networks!
So your articles are up and running, and visitors can find it through search engines.
But you wonder – is there anything else you can do to spread the word on your article and bring more readers? The answer is yes! Through social bookmarking websites you can raise the awareness to your articles.
There are several social bookmarking sites, and here are some examples:
Del.icio.us is a great website that serves as your virtual bookmark, allowing you to access your favorites from any computer, and to share them with others. Pages added to Del.icio.us are also ranked by their popularity, i.e. how many users have added the same page to their favorites. As a page becomes more popular, more Del.icio.us readers will access it, becoming your readers.
Stumble Upon is another social bookmarking site where people chose website they have “Stumbled Upon.” This service is very common thanks to a Firefox plug-in and can highly increase the popularity of your article. Some more recommended social bookmarking sites: Reddit, Propeller, Mister Wong and others.
Each article you submit can be easily added to the networks above by a simple click. Make sure to add all your articles to these networks (requires a one-time sign up process), and tell your friends about it. It costs nothing and it will most likely bring more visitors to your articles.
Don’t write only for SEO purposes
During the last few days I’ve been analyzing the content quality in several articles and I found them to be really poor.
Why does it happen? Read the following tip to be warned and make sure your articles are better!
Meaningless articles filled with loads of keywords are a strict no-no if you want your article marketing campaign to be effective.
Often you will find publishers of article directory sites rejecting them outright. While SEO is an important goal for any business owner to direct traffic to the site, it shouldn’t be the only goal of article marketing. The main focus should be on imparting useful knowledge, ideas and practical tips that readers can use.
Only then will the publisher feel the article is of worth. SEO follows as an added benefit.
You can use strategic keywords in places where you deem it necessary. Randomly populating the article with keywords will just jeopardize your campaign.
Proper Articles Distribution
While bulk submissions and automated distribution can be a boon to busy website owners, it should also have an element of quality in it. Most of the time business owners make the mistake of randomly distributing their articles to any and every article directory or email list. It’s essential to do a bit of research before you proceed with the distribution process. Find out if the website’s page ranking is good. It should have a PR of at least 3 or above.
Next, make sure that the domain name of the publisher site is not a weird sounding name. It should be easy to remember and be relevant to the site. Also, many sites will promise you free submissions but during the registration process you might find out the service comes at a premium subscription. Sometimes, the website may not have any publishing guidelines specified on its website.
After submission, you may receive an e-mail saying the article was rejected. Therefore, opting for good quality publisher sites that provide you dividends on the time and effort spent are worth it.
Why automated submissions can be your best bet to successful article marketing
For the business owner time is money. He or she needs more click-throughs to their site in as short a time as possible.
The business owner also needs more traffic to visit the site quickly and on a budget. Considering these factors, the best possible way to maximize the effectiveness of article marketing is through automated submissions.
There are many tools available that will submit your articles to multiple article directories for free. Some of them are free, while others require payment. There are the top Article Submission tools reviewed and linked to from my blog, do have a look, they are safe and spam free, and 100% safe and secure to order from.
Find out about Mass Article rewriting and submission here
