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Archive for November, 2009

The Affiliate Code – by Michael Jones is it a scam or for real your ask yourself?  It seems to be the next big thing in affiliate marketing and promises immense profits.  Now how much of that is feasible?  Well, whoever’s been working in affiliate marketing knows that a lot of praised and hyped up products and systems to make the next big pile of cash are exactly that: a lot of hype; hot air and empty promises.  One could wade knee-deep through softwares that will do all the work for you and systems that will make you truckloads of cash instantly, with your only problem being how to spend all that newly won wealth.

Click here if you want to know how Michael Jones makes 65K a month.

Why do I point out the seemingly obvious?  Well, been there, done that.  And even though logic tells us so often this can’t really work as smoothly as being promised, most of the time we are desperate or frustrated enough to just give it a shot.  Maybe it’ll pan out after all, against all odds.  Kind of like playing the lottery, isn’t it?  Well on the positive side having worked myself through system after system like Eric Charles’ The Very Hungry Caterpillar ate his way through every food imaginable (I don’t know how many of you have read that one to your kids, or had it read to you . . .) I’ve learned A Lot about internet marketing and affiliate marketing in particular and I’ve also developed something I’d like to call the “scam-dar”.

There are certain alarms that go off when I hear about yet another ultimate way of making lots of money fast.

First one: when the author of the newest thang in marketing is someone nobody has ever heard of before.  In the affiliate marketing arena names go around fast and if you’re good at your stuff people hear about it.  So if this wonder-program comes out of no-where, it makes me wonder.

Second one: If it promises you it’ll do all the work for you with the push of a button.  Nothing comes from nothing, except maybe God’s grace.  So two options, either they promised too much and you will have to work for your money after all, or it just plain won’t work.

Regular rule of thump: If it sounds too good to be true . . . it usually is.

Now Michael Jones has published a row of bestselling systems like The Adwords Code, The eBay Code, The Torrential Traffic Tactics.  He launched his last product: The Clickbank Code last May and it became a huge success.  He showed in clear and easily to follow steps how to use Clickbank in affiliate marketing to the max.  The Affiliate Code takes affiliate marketing to a whole new level of how to make best use of everything available to you (and there is a lot of stuff available to you out there).

So after having asked to have my money returned on some of the not-so-successful-ways-to-make-money I have scraped up enough cash to try this one.  And after all Michael Jones does give an 8-week ironclad money back guarantee.  So I don’t really have anything to lose, right?  He promised it’ll work almost instantly, so eight weeks should be plenty time to figure out if it’ll work or not.  If The Affiliate Code doesn’t, I’ll simply ask for my money back and go back to slowly but surely.  But who knows, maybe . . .

Click here if you want to know how Michael Jones makes 65K a month.

Pain Avoidance Articles: Most people will do more to avoid pain than they will to seek pleasure. You can use this psychological trigger as the basis for a series of articles that show how to avoid pain associated with various issues within your niche.

  • Opening Paragraph: Introduce the pain to your reader and sell the “pain-relieving” benefits of reading your article.
  • Relieve the Pain: Give real-world solutions to the pain in 3-10 paragraphs.
  • Supporting Paragraphs: Offer reasons why your offered solutions relieve the pain (1-2 paragraphs max).
  • Closing Paragraph/Conclusion: Reinforce why your reader is in pain, how to relieve the pain and why it’s in their best interest to follow your advice.
  • Resource Box

Key Insight: Everyone experiences pain in some form, whether it be physical, psychological, emotional, financial, etc. Articles that help people cope or eliminate pain deliver real value. As the expert author, you are the pain problem solver.

Pros and Cons Articles: Your readers love reading the pros and cons of relevant research you’ve conducted in your niche. Give it to them in your next set of 400 word articles.

  • Opening Paragraph/s: Introduce your argument with
    1-2 paragraphs max.
  • Create Pros Sub-heading: Provide a minimum of 3-4
    pros and try using bullet points to present your list.
    It will make your article easier to read.
  • Create Cons Sub-heading: Provide a minimum of 3-4
    cons and try using bullet points to present your list.
    It will make your article easier to read.
  • Closing Paragraph/Conclusion: Wrap up your article
    by describing your position and why.
  • Resource Box

Key Insight: Too often articles are written that debate the merits of the author’s position (nothing wrong with that), but they fail to provide counter-arguments that can actually improve the authors credibility for being able to see the big picture or at least acknowledge the counter-arguments that exist (even if they don’t agree with them).

Principles of X Articles: There may be no “right” way to do this template as many choose to use identifiers other than “principles” (E.g., secrets, thoughts, ideas, qualities, etc.), but they all usually give a numbered list with sub-headings that make it easy for the eye to see and read the “principles” outlined.

  • Title: Make sure your article title lets your reader
    know they will be learning the “principles” of
    something.
  • Opening Paragraph: Explain why your “principles”
    are important to the reader along with any social
    proof claims that can support your statements.
  • Create “Principle” Sub-headings: Describe your top
    “principles” along with why each one is important.
  • Closing Paragraph/Conclusion: Offer suggestions
    on how to apply the outlined “principles” or a helpful
    tip to help the reader overcome any objections they
    might have to understanding or applying one of your
    “principles” to their life or business.
  • Resource Box

Checklist Articles: Your target reader loves checklists because they distill the essence of what someone else (you, the expert) have painstakingly identified as being important for a particular problem.

  • Title: Your checklist article title should include
    keywords relating to the type of checklist you are
    creating plus the word “checklist”.
  • Opening Paragraph: Introduce your reader to the
    topic and explain why the checklist exists.
  • Create Checklist
  • Closing Paragraph/Conclusion: Encourage the
    reader to pay close attention to the benefits of the
    checklist.
  • Resource Box

Tip: Make sure your checklist is actually a checklist. I.e., don’t ramble on without using brackets [], bullet points and/or a numbered list. Your checklist should be fast and easy to read while delivering on the promise of a checklist from your article title.

Survey Results Articles: Your readers love reading the results of relevant surveys you’ve conducted in your niche. Give it to them in your next set of articles.

Why articles that include the results of surveys are valuable:

  • You are delivering the result of multiple hours, days
    or weeks of research.
  • You are summarizing mountains of data into a less
    than 1,000 word summary.
  • You are helping your reader to key into which
    numbers in the results are important and why.
  • You are describing how to evaluate the results, and
    how they can apply to your reader’s business.

A single survey’s results can help you easily produce a series of 2-15 articles.

Key Insight: It’s better to share survey results from surveys you or your company has done. Never share results of surveys that came from proprietary information you had to pay for. It’s recommended that you never write articles that use the basis of someone else’s survey results as the basis of your article/s.

“Golden Rules of X” Articles: This article template idea is ridiculously simple, yet can be powerfully perceived as valuable by your readership. Here’s how the Golden Rules of X article template works:

  • Create an article title:
    Examples:
    a. “Golden Rules of _____________”
    b. “The 16 Golden Rules of ____________”
    c. “____________ Golden Rules To Live by”
  • Using a numbered list, include the rules that sum
    up the primary lessons you’ve discovered or learned
    through your experience & expertise.
  • Expand to include “WHY” each golden rule you’ve
    outlined is important.
  • Summarize at the end the theme behind why your
    set of golden rules are important and what it will
    mean to the reader when they implement them in
    their own life and/or business.

Broad vs. Narrow focus: You can include the golden rules of various aspects of your niche including narrow topics or sub-topics rather than only a broadly-focused set of golden rules.

Example: One might write an article on the: “7 Golden Rules of Article Writing & Marketing”.

Follow that up with an article on the
“10 Article Title Golden Rules To Profit By,” “4 Golden Rules of Writing Resource Boxes That Sell,”
or “19 Golden Rules of How To Pick Article Topic Choices”.