When you’re looking for a suitable niche, first look at your market and decide who you’re going to market to. To do this, see if you can identify the following customer types within your audience:

1. People who face serious problems and want a quick way out.
These are the type of people who’re so desperate with their situation, they’ll do absolutely anything for a solution.

While it makes sense that you would want to market to them, you have to make sure that you provide them the answer that they’re looking for. No gimmicks; no unnecessary up-selling. If these people buy your product and don’t find anything of use, you can expect a severe bashing of your site all over the internet.

2. People looking for self-help information.
Note that I don’t just mean self-improvement. Self-help products sell like hot cakes in any market. For example, if you’re in the automobile repair niche, you can adopt a marketing angle that targets people looking to do all their repairs themselves (i.e. self-help).

A prospect of this type can be highly profitable, although not as profitable as a desperate one. Then again, there isn’t as much risk involved; however, you still want to provide quality information because when you do, you will lock yourself into position as an expert in your industry, and build a whole brand around yourself.

3. People who want to solve someone else’s problems.
Examples of this kind include friends or relatives who want to help someone out of an addiction; gift someone a self-help product to improve their quality of life etc. These people aren’t extremely profitable, but you can get a few sales off of them if you do things right. I wouldn’t recommend focusing on them exclusively but you can target them for a few extra sales.

When you identify these audience types within your market, you should research into what they’re looking for, and how your product can be marketed to them.