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Simple, Fool-Proof Strategies You Can Use Right Away For Adwords Success…

This is an 84 page guide on how to profit with the Google Adwords system. You can download this ebook free. It is written by SEM Expert Brad Callen, who has authored several books and popular software programs for online business owners.

The Table of Contents includes:

• Are you prepared… ?
• 10 Minutes to Instant Web Traffic
• Keyword Research Basics
• How to Write Ads that Attract Clicks
• Tracking Ads and Landing Pages
• Adwords Keyword Strategies
• Finding Profitable Markets
• Finding High-Paying Adsense Keywords
• Finding Profitable Keywords

Download Brad Callen's - Adwords made Easy PDF Here (5)

By now, you should be pretty convinced that content is virtually everything when it comes to online marketing. And believe me, there’s no faster way to get your content noticed and promoted on its own than to blog. And this isn’t just my opinion; just look at the sheer amount of blogs out there today. What used to be a simple tool for webmasters to log their on-site activities is today the most popular self-publishing technique online!

The reason I wanted to tag blogging along with this section is because I believe article marketing (as you see it taught all over the web today) is next to worthless if you keep syndicating your articles out to directories and other websites, instead of putting them on your own. This is like baking a delicious banana cream pie, and throwing it out with the dishwater!

Basically, you’ve got two options:

1. Buy a brand new domain and turn it into a full-blown blog;
2. Add a blog to your existing affiliate website.

For me, the second option is, hands-down, always the better choice. This is because it’s way easier to promote one website jam-packed with interesting blog posts, product reviews etc. than to promote each of these on separate sites. I trust that you’ve fully grasped the previous section, and can dish out good, natural-looking product reviews for your promotions.

While that’s is a vital ingredient in your affiliate marketing recipe, it isn’t the only one. I’ve studied several highly successful affiliate websites (which don’t even look commercial!), and I found on each one of them, that they either have a fast-growing blog or a separate section dedicated to useful niche-related articles.

Blogging, in general, outperforms ‘article sections’ because blogs are optimized by nature. This means that whenever you make a blog post, you are actually producing content that is both optimized for readers as well as search engines. This is so because blogs are both interactive (as people get to involve in the discussion), and they’re constantly being updated (as you make new posts and people comment on them).

Let’s move on, now, to the meat of the section. I don’t want to go into detail about how to setup a blog and so on because most web hosts today provide free “one-click” Wordpress installations. Even if your host doesn’t, all you need to do is go to http://www.wordpress.com, and follow their instructions. I strongly recommend wordpress because it’s the best out there. There are many others but they’re usually not that popular with search engines, or they’re plagued by technical issues.

The Baby Steps

Before you start adding content to your new blog, I have a small checklist for you. These steps are important because they’ll allow for maximum optimization of your content, both in terms of SEO and readership. This requires a little bit of tweaking, so you might want to consider reading some manuals on using your blogging engine.

Alternatively, you can also find someone to do it for you. Head down to a place like http://forums.digitalpoint.com or http://www.warriorforum.com (which are both webmaster forums with a “marketplace”), or a bidding site like http://www.getafreelancer.com, and you can get someone to do the tweaking for cheap.

Here are the steps:

1. Set up your blog in a way that readers (especially those subscribed to your RSS feed) will only see a snippet or a summary of your articles, and not the entire thing. You don’t want them to just read your posts from within their email clients; you want them to visit your site.
2. Remove all the links in your blogroll, and instead, put your own affiliate links in there.
3. Use custom titles for your posts. Most of the time, you’ll find that your blogging software automatically names your posts with an ugly string of characters. You should adjust your settings to make sure you personally get to name every one of your posts.
4. Browse, and install helpful plugins. Nowadays, there’s a wordpress plugin for just about anything you want to do with your blog. For example, one fancy plugin will automatically tag your posts with suitable keywords; another will generate a sitemap and add your latest posts to it automatically.

Quick Blog Writing Tips

When you’re going to write a blog post, you basically have three options:

1. Write from scratch.
2. Rewrite existing content.
3. Outsource.

There’s no right way to do it; I’ve done, and still do, all three of these, and you’re going to have to strike a balance between constantly churning out well-researched, essay-type content (writing from scratch), to producing fillers to give you time to prepare for more work (rewriting), to just passing the weight on to someone else altogether (outsourcing). Let’s explore each of these options briefly.

Writing from scratch.

When you’re going to write from scratch, what you’re looking to do is create top-notch material that has never been authored before. Ideally, this type of content would be good enough to get linked to by top authority sites in your industry, so don’t expect to do it overnight. You’ll need to do plenty of research, brainstorming, getting it critiqued etc. to come up with the finished product.

While I can’t possibly teach the art of content creation in these few pages, I’ll assume that you’re willing to work hard, and write up useful and interesting articles; so I’ll give you a few tips on how to best optimize and monetize your content:

First of all, see if you can theme most of the stuff you write around tips, techniques, case studies, how-to’s etc. You essentially want to capture the kind of topics that people would eagerly refer their friends to. Next, be sure to have really compelling titles on all of your articles. Usually, titles that are strange and novel win the most readers.

If you have a regular topic, make a twist on it for your article’s title. For example, I recently saw a news item titled “Sunbathing with the dead.” Completely appalled with the idea, I quickly proceeded to read the entire story. It was actually about two teenage girls that had drowned in the sea. Their bodies washed up ashore and were left unnoticed for a few hours while people were sunbathing beside them.

Imagine if this article were titled something like “Two girls drown in sea. Bodies unnoticed for hours.” I don’t really think that would have made as big an impact as the really disgusting title that came out in the end.

No matter what kind of article you’re writing, you can do some searches on news sites to see if there’s any news or statistics from recent times you can use. This will boost your credibility tenfold. You can also do regular searches, and when you do, you want to look at more than just the top 10 results. Many good articles get buried in the depths of search engines and take some effort to find. Blog search engines like Technorati are also worth a look.

Rewriting existing content.

What I’m actually talking about here, is rephrasing content that other people in your industry have authored. This is a pretty easy job to do but you have to be very careful not to violate copyright laws.

So what you do is go to a few popular article directories like http://www.ezinearticles.com, http://www.goarticles.com etc and also any niche-specific directories you can find, and search for keywords that you’re going to write your articles on. Pick out a few previously submitted write-ups and rewrite them completely. Then throw in some of your stuff, and you will have a fresh, brand new article in your hands.

To make the article completely different from its source, you can also inject some of your main keywords in there after you finish all the rewriting. Since rewritten articles are not going to be absolutely unique or useful content, you can multiple variations of the same, and submit them all to different article directories.

When you do that, include a link to your website either from within the content itself, or from the resource box.

Outsourcing

This is the easiest way to have content created if you have some money to spend. The cheapest of article writers can usually be found on forums relating to copywriting, internet marketing etc. If you need a long term writer and are willing to pay a little more, you can go for outsourcing sites too.

No matter where you go, be sure to check a person’s credentials, writing samples, reviews etc before making any sort of down payment. I suggest placing orders of 2 or 3 articles to see if the deal is working out. You can later move on to more bulk orders.

Find out about Mass Article Submission and Automatic Re-writing Here

The Cheapest, Fastest Way to Advertise on the Internet

Posting on forums is one of the cheapest and fastest ways in which you can advertise affiliate products on the Internet. However, in order to do this successfully, you must do a number of things carefully.

Simply spamming forums with your affiliate link might be a good way to get banned from a particular forum board, but it will never be a good way to make sales.

The general procedure involves making multiple posts on a forum board before you even setup a signature file, which includes a link to your site. Even if the particular forum you are using does not specifically mandate this, you will want to do it anyway as it will increase your credibility – which is your real goal.

You can start by finding a number of forums for your particular niche or marketing angle. You can find massive lists of forums at the following two URLs:

http://www.big-boards.com/

http://board123.com/forum_directory.php

The first resource is currently the largest forum directory on the Internet. The second resource contains lesser directories, but includes some that are not listed on Big Boards.

Now, once you have selected a number of directories that match your specific marketing angle and affiliate product, you will want to investigate to determine whether or not they have excess rules regulating signature files.

For instance, some sites do not allow any links in signature files; others, by contrast, allow links, but do not allow any commercial links. Make sure you know what the rules are before you post. Otherwise, you are simply setting yourself up to be banned from the forum.

Next, take the list of forums you have created – that are both relevant to your topic and allow commercial links – and begin developing a reputation on those forums. Post regularly, avoid meaningless fights and flaming, and contribute useful, on-target information to discussions. In a matter of 1-2 weeks, you will have developed a good aura provided that the forum receives a considerable amount of traffic.

Once you have good reputation, you will want to begin advertising through your forum signature. Ideally, you will want to include some eye-catching assortment of colors, symbols, and words in your signature.

This will draw people’s attention. You will then want to link them to something other than an affiliate page –it can be a page you created to sell an affiliate product or an auto responder course used to capture email addresses. Remember to repeat this process in all applicable forums.

In summary:

1. Look for high traffic forums that allow commercial link posting in signature files. These should also happen to fit with your specific audience-targeting and marketing goals.
2. Next, create a reputation.
3. Last, add your signature in some attractive way that draws visitors’ attention, but is also likely to convert them into interested clickers.

One of the best ways in which you can promote affiliate programs is through various traffic exchanges. Almost all well-defined, robust niches on the Internet have some form of traffic exchange going on. For instance, casinos, gaming sites, niche forums, and Internet marketing sites all have some form of traffic exchange system. IM, in particular, has dozens of exchanges.

A traffic exchange can serve multiple functions; however, in most cases, it does two important things:

1. It allows you to surf sites, gain credits, and then cash in those credits; and
2. It allows you to put banners or dynamically-generated link boxes on your site that will generate credits, which you can then cash in. Cashing in credits, with most exchanges, results in a certain amount of traffic being drive to your site via the exchange site or via banners on other sites that are members of the exchange.

A good place to start when working with traffic exchanges is to determine which ones are most reputable and which ones have reasonable point systems. For instance, some traffic exchanges allow users to cheat and some have bad systems of exchange, which heavily favor paying members over non-members. You will want to find the best possible exchange given the amount of money you are willing to spend and the product you are marketing.

I suggest doing a Google search for “traffic exchange” and cherry-picking traffic exchange programs that work best for you. Once you have selected a few optimal exchanges, you will want to determine the best way in which you can use them to maximize the amount of high-quality traffic you extract.

You want to explore and answer the following questions first:

1. Do I earn credits from impressions or clicks?
2. And do I lose credits based on impressions or clicks?

This is important to ask, as different exchanges have different policies on this issue. If you lose credits based on impressions, you will want to make sure that you get the absolute largest amount of clicks per impressions. This will involve over-hyping your ads and creating flashy banners (if they allow them).

In contrast, if you are getting charged per click, you will want to make sure your ads ONLY appeal to the most interested buyers. Whichever route you take, make sure that it is matched up with a model for maximum revenue generation.

The last thing you will want to consider when using a traffic exchange is precisely how you’re going to promote your affiliate products:

1. Will you direct visitors to the affiliate page?
2. Will you direct them to a page on your site, which features the product?
3. Or will you direct them to an opt-in form, which will capture their information and then coax them into buying over a period of time?

I personally suggest doing the last or the second – and avoiding the first whenever possible.

Did you know that the free viral report is quite possibly the most deadly weapon in an affiliate marketer’s arsenal?

That’s because it allows you to quickly multiply your profits while slashing down on marketing costs. The catch here is to develop an ebook or report that will really go viral. You can then embed an affiliate link in said report, and then find avenues of distribution that will ensure the report is perpetuated as far as possible – from group to group to group.

Now, with this being said, when it comes to developing free viral reports, a considerable amount of calculation and back-end system setup is needed. Simply jotting down garbage, tossing in an affiliate link, and then attempting to send it to everyone you know isn’t likely to gain you anything; nor is it likely to multiply your profits by inducing other marketers to redistribute the report for you.

So, how do you do it?

You first determine what topic people are looking for related to your specific affiliate product.

For instance, do they need more answers to a burning question that your product can solve? If the product is generally well-known, do people need information about the product itself? Do they need to know how to use that product effectively? Whatever your angle happens to be, make sure that it lines up with the wants of your customers and also ties in nicely with the product.

Next, create the actual report and embed your affiliate link in multiple places. If you have a site and a list, you may want to instead post a link to your list (if you don’t have a mailing list yet, more on that later) – and then use back-end mechanisms to make the sale.

Your last step is to actually ensure that this viral report:

1. Gets into as many people’s hands as humanly possible; and
2. Gets into the hands of people who will definitely redistribute it to others without charging any fees. This is where the art of free viral report distribution comes into play.

Distribution

A good way to distribute your viral report is to create a buzz on communities (especially forums). You should discuss some specific experiences you had related to the topics you will cover in the report – and you want to do it well in advance of your release date.

You will then start hyping up your release – and also explain that the report will be completely free. Furthermore, you may want to even start locking people in for immediate distribution via email by getting them to join a list. To learn more about viral marketing through this method, you may want to check out some of the case studies at the following URL: http://www.marketingsherpa.com/.

Once you have begun building a community buzz for the report, you should go to e-zine owners in your particular niche and ask them if they are interested in getting a free report on whichever subject you are marketing. The distribution effect will multiply, subsequently multiplying your sales.

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks.

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing Internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

PPC – The Pros

1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.

PPC – The Cons

1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least 10 “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

Important! You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword. Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that is associated to the business that they are running; so when potential customers type in these keywords, it will lead them to their business site.

This is pretty much the whole concept that operates behind PPC. This is how a PPC campaign brings in traffic to your site, with the selection of the right keywords that people can search through the net.

Some keywords tend to be more expensive than others, especially popular ones. It is vital to select the right keywords, in order to get your money’s worth. This is why it is important to manage you PPC campaign wisely. Sometimes you are better off opting for the less popular keywords that are not so expensive, especially if you have a limited budget. Some businesses even hire the help of a consultant to manage their PPC campaigns.

There are a lot of experts that specialize in PPC campaign management. They come with strategic plans, and assess the need of their clients. They then come up with a PPC campaign that caters to their client’s specification.

This is why big online businesses seek the expertise of a professional to run their PPC ad campaign, because the right set of plans, can potentially bring in a large amount of profits. The more keywords you have, the more you increase the chances of customers clicking these keywords that would lead them to your website. There are also some software you can purchase, such as GoToast, or Bid Rank. These software programs track down your keywords listing.

If you are running a business online, and are planning to run a PPC campaign, it is advisable to purchase keywords that are extremely related to the theme of your business. This way, people know what they are getting, and don’t get confused about the content of your website. The secret is to use keywords or phrases that are searched frequently, but cost very little.

The chances are, the longer people stay in your site, the likelihood of these potential customers making a transaction.

But first thing’s first: you must lure them into your turf.

This is why a lot of entrepreneurs spend a large amount of their budget on advertising, because they know that the right advertising campaign can start the ball rolling.

Also, you should do some research before you start your PPC campaign. There are a lot of PPC search engines to choose from. Those who are less renowned charge less for the same keywords that you’d find in the bigger PPC search engines.

The great thing about PPC campaigns is that you can reach a worldwide audience. Advertising online means global marketing.

Most PPC search engines require a monthly payment in exchange for their services. But if you fail to make payments, they will automatically take your listings out of their search engines. So make sure that you pay your monthly bills, so all the efforts that you put into your PPC campaign don’t go to waste.

The potential earnings that can be generated by starting a pay per click campaign is significant. That’s why a lot of online businesses now are trying to get in on the act. Now, with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks.

SEO is a huge industry.

While there are no “secrets” to ranking high with the major search engines, I can’t possibly cover the entire subject in a few pages. So I will attempt to give you a good primer and get you started with the basics.

Search engines want quality.

Search engines aim to provide each of their users with quality, relevant and up-to-date information to match the term that was searched for. They are sophisticated pieces of technology which allow users to quickly find relevant websites by searching for a word or a phrase. Search engine results are useless to users if the information doesn’t relate to their need, or if the results are outdated.

So, common sense should tell you that updating your website everyday with useful content will definitely help you get noticed by the search engines. If you are going to sell any type of product or service online (or promote affiliate products), you’ll have to do an extra bit of optimization to boost your traffic and sales. This is because search engines tend to be highly skeptical of commercial websites, and favor educational and government websites over others.

As I’ve said already, quality content always comes first. But ‘quality,’ being a subjective term doesn’t win by itself. Search engines can’t tell a good article from a bad one unless they make use of certain criteria. One of such criteria is the keywords that you use in your page copy. The general rule here is that you should naturally weave your keywords into your content without intentionally stuffing them. The most important place for you to use keywords is the page title. Make sure, though, that you keep the title short and readable while being descriptive of what follows.

Link Building

You should also develop a link building strategy as a part of your search engine optimization. Not only does this provide advertising for your site but it’s also the mother of all SEO. For each link that you have pointing back to you, you have an increased chance of both potential customers finding you AND ranking high in the search engines. The more relevant and natural inbound links you have pointing to your site, the more successful you will be in general.

The final thing for you to do is to develop a content plan. We’ve talked about quality content but it’s not always possible to keep churning out top-notch articles or videos or software all of the time. Plus, you can’t expect to just whip out something great and then find a place to fit it in. The only way to solve this is by planning beforehand how you’re going to manage your content. This includes your update frequency and which category of your site your content will fit into.

Make sure also that you have included your archived articles in a directory that is close to the root of your site, so that the search engines will have no trouble indexing your articles. If you don’t like the idea of having a content plan, you should definitely consider blogging, which we explored in the previous section.

Always keep in mind that search engine optimization is important in developing your site’s status. With that in mind, ensure that you write high-quality content and link your site to and from a relevant family of other sites. These things might seem arduous now but you WILL see results if you put up with it and give it your all.