Google Cash Revolution (Advanced Training)

Here’s a checklist of the most important copywriting guidelines that you should ALWAYS keep in mind when writing sales copy
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Tell me, does appearance matter to you?How about when it comes to sales pages? Do you make your buying decision based on how “good” the salesperson or sales letter looks? Whatever your answer is, the surprising truth is that the appearance of a sales page does factor in for most people when they’re deciding...
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Good sales copy is like a woman's skirt. It has to be short enough to keep your attention, but long enough to cover the essentials.
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The end of your copy is going to tie together everything you have been saying in your copy. It is going to sum up the main points and it is where you’re going to ask for the sale. The closing of your copy is very important and it is your chance to finally ask...
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You’ve created an attention-getting headline; you’ve opened with a brilliant lead-in paragraph that takes your visitor down the “slippery slide” from paragraph to paragraph, through your benefit-laden bullets, through your emotional and logical “arguments,” right down to where you prove your case.
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So far you’ve learned how to craft a landing page that pulls the reader into the copy, right down to your list of benefits where you do some hard-core selling. And then, you know how to get your visitors into a buying mood and make it easier for them justify their purchase....
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If you’ve been reading sales letters on the internet, you must’ve noticed that practically every one of these has a P.S. down at the bottom....
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Simply put, if your sales letter doesn’t do all three of these things, you lose the sale. And of course, the better you are at doing these things, the higher your conversion rate. That’s another reason for you to track and test different elements of your sales letter, so you know what works and...
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Here’s one of the biggest secrets to create compelling copy: people buy because of their emotions, and then justify their purchase based on logic. Read that sentence again....
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If there is a logo or a design that you’ve been using for your website, use it in the landing page only if it is really pertinent to what you are offering. You are not selling your logo; you are selling...
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Below the headline, most copywriters let readers know who is writing the letter. You’ll see notations like “from the desk of Alex Smith.” Sometimes the marketer will display their picture here as well. This is a very worthwhile technique, and ...
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Nearly every sales letter you come across will include bullets which highlight the features and benefits of the product or service. The reason bullets are so ubiquitous is because.......
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I want to share with you one of the biggest mistakes any affiliate marketer can make. I want to share this with you so you won’t fall into the pit with all the others: The one major mistake many affiliates make is NOT setting up a list! Affiliates will often send traffic that they generate...
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Additional Tips and Information By now, you’ve got the basic concepts of crafting a great sales page. Take notes on these pointers to make sure your landing page is as effective as possible. Keep it Short A very important practice to keep in mind when you’re creating landing pages is that your copy should be as short and simple...
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Making the Reader Want Your Product Creating desire for your product will naturally happen if you properly highlight what the product will do to better their lives, and provide substantial evidence to support your claims. It’s important to remember that every word and every sentence in your landing page is important. If you let your reader’s attention stray...
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Creating the Sales Copy That’s about all of the theory we’re going to cover ahead of time. As long as you’re trying to think like your target customer, and picture exactly what situation they are in, you’re ready to dive right into crafting the sales copy. Let’s now look at the actual process of writing copy. This is...
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If a person visits your landing page using Google AdWords, looks around for a moment, then leaves, that visitor is not only failing to produce a sale: They are costing you money. You have one shot at converting that visitor to a sale, but with the right techniques, it's not as difficult as you might think...
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