Google Cash Revolution – Additional Tips and Information

Additional Tips and Information

By now, you’ve got the basic concepts of crafting a great sales page. Take notes on these
pointers to make sure your landing page is as effective as possible.

Keep it Short

A very important practice to keep in mind when you’re creating landing pages is that your
copy should be as short and simple as possible. Following the K.I.S.S. principal of “Keep It
Short & Sweet” (or Keep It Simple, Stupid!) is key here.
Also keep your copy simple and easy to read. It is important that your visitors are able to
understand what you’re trying to say on their first reading. In most cases, you should be able
to convey one key idea effectively in just one or two lines of writing. Also, you can use
context-specific images near difficult blocks to text to convey your message, as long as they
do not distract from the content.
If you do need to include longer copy, make sure it’s organized properly. Even if you’re in a
very technical industry, and your visitors are used to pages heavy with text, they may not
actually be willing to read them. So, divide any distinct ideas you might have into separate
paragraphs and use highlighting, bolding, coloring, etc. liberally. Provide them with useful
headings, sub headings and bulleted lists. This is a great way of introducing key ideas to your
visitors.

Make your Copy Exciting

Keep your copywriting clear, and write vividly. You should be aiming to write in a light,
unassuming tone of voice. If what you have written is boring or overbearing, what you are
trying to convey will not get through to your readers as you intend it to. You want to make
your visitors excited at the opportunities the product will provide for them.

What To Do When You Simply Cannot Write a Sales Letter?

Try as we all may, sometimes it might just not be coming together properly. You want to
create a sales letter, but you just can’t find the words. You think and think and think but to no
avail. It’s a really annoying situation and can happen to anyone, anytime–even the best of us.
However, there’s a great way to get your creative juices flowing.
Ask questions
Are you really in tune with the product you’re trying to promote?
Let’s suppose you’re selling a treadmill. It isn’t enough if you’re just an affiliate; you really
need to know how it feels to use it. When can you use it? What are the limitations and side
effects? Knowing and caring about the product gives you the passion to tell the whole wide
world about it, to praise it, to love it, to flaunt it.
Next, record the reasons why it’ll help you. Will it make my life easier? Will it add value?
Will it solve a problem? Also, is it too expensive? Is it too ugly, and so on?
List everything. The good, the bad, and even the ugly. You need to find out the why people
will buy this item from you. What is so unique about the product or service?
Once you’re done, all you need to do is take a look at what you have penned down and make
a list of all the ideas you have. List them in order of priority. Then choose the most significant
idea on the list; combine that with what you think is the main motive for someone to buy the
product. Now turn that into a headline.
Let the ideas on the list pour into your landing using subheading or highlights when you need
to stress a point. Soon, your page will have almost written itself.

Final Sales Copy Checklist

Here’s a final checklist of the most important copywriting guidelines that you should always
keep in mind when writing sales copy. It helps to read it now, and maybe once you’ve
finished the sales copy, come back and check through it again to make sure your work is the
best it can be.

• You must always target the wants, needs, and desires of your prospective clients.
• Avoid the crowd mentality. Write to specific people. You should write to a real and living person. Write the copy as if you’re writing to one friend, not to thousands of people.
• Research your prospective targets until you know everything about them. How do you target a specific group of people if you don’t know who you’re selling to? You must realize your market’s wants, desires, and aspirations. You must know what motivates them and what doesn’t. Once you know that, it will be far easier for you to write a killer landing page that converts visitors with ease.
• People buy benefits and not features. You should begin by distinguishing the benefits from the features. The sales letter should be able to influence your reader to buy your stuff based on the grounds of what benefits the product/service derives and not based on its features. It is the benefit the buyers buy and not just the feature in isolation.
• Hook your readers with the first line itself. Your sales letter should be crisp and catchy. The headline should not just make the reader read the first line but also continue with the rest of the landing page.
• Provide the reader with specific and relevant information. Don’t go around in circles explaining the product. List specific benefits, especially in bulleted points and tell them how their life would be easier with the benefits that are being offered.
• Write in a conversational tone. The basic aim of your sales letter is to sell. To serve that end effectively, it must be written in a conversational tone. Always talk directly to your prospect. Lose any embellishments. Nobody is grading your literary skills; just your salesmanship.
• Appear unbiased while writing your copy. People hate to be cornered into buying by salespeople. They feel cheated even if, in actuality, they are not. Therefore, if your landing page manages to convince them that your basic intention is to help them find the perfect solution to their problem, your job is almost done.
• Test your landing page. Try and ask yourself, if someone was writing the same letter to you, would you be convinced enough to spend your hard-earned money on it? If not, improve it until it feels right. Then put it out and test it. Constantly reapply and improve upon your results.
• Be sure to groom your landing page. I’ve said it already: appearance matters. Use user-friendly fonts and templates that will make it visually appealing. You can use bullets and highlighters to break the clutter. Include relevant images occasionally to keep the reader interested.
• Tell the reader precisely what to do. What do you want the reader to do next? Does he have to enter his details into a form and sign up to your list? Or does he have to place an order? Or call for more information? Schedule an appointment? Eat a hamburger? Notify him accordingly. Don’t ever presume he knows. It’s amazing how many landing pages fail to take the visitor by the hand and lead him through the sales process.
• Use a P.S. or P.P.S. In this area, you’d want to include the three or four most important selling points from the entire copy. Almost everyone reads P.S.’s so make use of the real estate available to you.

Conclusion

By now, you’ve read a whole bunch of information. It’s probably overwhelming, and seems
like a lot to absorb by now. Hopefully you’ve been able to take some notes, or at least
remember the key points of this guide. Go back and skim through the guide again, re-reading
any sections that you don’t entirely remember.
As with all aspects of Google Cash Revolution, you can improve on even the best version of
your sales letter by referencing the information located in the “Split Testing & Analytics”
component of this system. Aspects such as the headline, P.S. boxes, benefits, and layout can
all be tested to find the best performing variation.
Details such as font size and color, product images, background colors, and so on make a big
difference as well. Those details are listed in the “Landing Page Design” component.
I can guarantee that if you follow all of the advice in this guide, and keep testing and
improving upon your copy, you will be able to achieve double-digit conversion rates in no
time flat. Best of luck in your ventures!

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