If there is a logo or a design that you’ve been using for your website, use it in the landing page only if it is really pertinent to what you are offering. You are not selling your logo; you are selling...
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Google Cash Revolution – How to write a sales document, headlines and power words
Google Cash Revolution – Tips for writing a sales document, greeting and body
Below the headline, most copywriters let readers know who is writing the letter. You’ll see notations like “from the desk of Alex Smith.” Sometimes the marketer will display their picture here as well. This is a very worthwhile technique, and ...
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Google Cash Revolution – Creating the Sales Copy
Creating the Sales Copy
That’s about all of the theory we’re going to cover ahead of time. As long as you’re trying to
think like your target customer, and picture exactly what situation they are in, you’re ready to
dive right into crafting the sales copy.
Let’s now look at the actual process of writing copy. This is...
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