The Basics Of Viral Marketing Using Reports

February 5, 2010
By Jon

Did you know that the free viral report is quite possibly the most deadly weapon in an affiliate marketer’s arsenal?

That’s because it allows you to quickly multiply your profits while slashing down on marketing costs. The catch here is to develop an ebook or report that will really go viral. You can then embed an affiliate link in said report, and then find avenues of distribution that will ensure the report is perpetuated as far as possible – from group to group to group.

Now, with this being said, when it comes to developing free viral reports, a considerable amount of calculation and back-end system setup is needed. Simply jotting down garbage, tossing in an affiliate link, and then attempting to send it to everyone you know isn’t likely to gain you anything; nor is it likely to multiply your profits by inducing other marketers to redistribute the report for you.

So, how do you do it?

You first determine what topic people are looking for related to your specific affiliate product.

For instance, do they need more answers to a burning question that your product can solve? If the product is generally well-known, do people need information about the product itself? Do they need to know how to use that product effectively? Whatever your angle happens to be, make sure that it lines up with the wants of your customers and also ties in nicely with the product.

Next, create the actual report and embed your affiliate link in multiple places. If you have a site and a list, you may want to instead post a link to your list (if you don’t have a mailing list yet, more on that later) – and then use back-end mechanisms to make the sale.

Your last step is to actually ensure that this viral report:

  1. Gets into as many people’s hands as humanly possible; and
  2. Gets into the hands of people who will definitely redistribute it to others without charging any fees. This is where the art of free viral report distribution comes into play.


Distribution

A good way to distribute your viral report is to create a buzz on communities (especially forums). You should discuss some specific experiences you had related to the topics you will cover in the report – and you want to do it well in advance of your release date.

You will then start hyping up your release – and also explain that the report will be completely free. Furthermore, you may want to even start locking people in for immediate distribution via email by getting them to join a list. To learn more about viral marketing through this method, you may want to check out some of the case studies at the following URL: http://www.marketingsherpa.com/.

Once you have begun building a community buzz for the report, you should go to e-zine owners in your particular niche and ask them if they are interested in getting a free report on whichever subject you are marketing. The distribution effect will multiply, subsequently multiplying your sales.

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